Apple Entrepreneur Camp Photo.jpg

Struct Club beta goes live in the App Store as team attends Apple Entrepreneur Camp

Los Angeles, California - Struct Club, an LA-based fitness tech startup bringing structure to music-inspired cycling instructors, soft launched from private to public beta in the App Store while participating in Apple’s second-ever Entrepreneur Camp in Cupertino. Struct Club’s debut platform is an iPhone application helping spin and cycle instructors coach choreographed classes by making it easy to integrate playlists, moves, intervals, and notes all in one place.

“When I began my journey as an indoor cycling instructor, I was frustrated by how analog and time-intensive class preparation could be. I’d spend countless hours scribbling notes and memorizing my playlists, which ended up being insufficient teaching aids. I learned that I wasn’t alone,” said CEO and Founder, Amira Polack. “Many of my colleagues dreamed of a world where we could simply annotate key moments in our playlists and be ready to rock class.”

Struct Club was founded in April 2018 during Polack’s final semester at Harvard Business School in order to make life easier for the music-inspired fitness community. This April, Polack and the Struct Club team took the company’s beta live in the App Store while attending the Apple Entrepreneur Camp. Each teammate brought their own unique background contributing to Struct Club’s core values: authenticity, impact, and inclusion.

“The Apple Entrepreneur Camp was truly a once-in-a-lifetime opportunity. Apple’s dedicated support, willingness to listen, and expertise during the Camp gave us a real leg-up, and demonstrates Apple’s serious commitment to female founders from around the world, including women of color,” said Polack. “It’s really an honor and I look forward to the long-term relationships with our fellow entrepreneurs and allies at Apple,” said Polack.

Struct Club is preparing for its official launch in early summer.


Struct Club is an LA-based tech startup bringing structure to instructors of music driven fitness classes with software that simplifies planning and coaching class. The company was founded in 2018 by Amira Polack, a certified indoor cycling instructor and an experienced enterprise technologist. Struct Club is an alumnus of the Apple Entrepreneur Camp, Harvard Venture Incubation Program, and Grid110 Accelerator. The company is backed by Unusual Ventures. Click here to download Struct Club.

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